Most AI strategy mixes up two very different questions: where AI saves money and where AI creates defensible advantage. This framework separates them so you stop treating productivity wins as moats.

What's inside

Four-step process: map current AI investments into the Four Types of AI Value, assess your unique data assets, identify strategic opportunities, and prioritize initiatives that compound over time.

How to use it

  1. Read the whole framework before applying any single piece. Frameworks are interconnected systems.
  2. Test against a real situation. Frameworks that don't move you toward a decision usually have a missing variable.
  3. Document where the framework breaks down for your context. Every framework has edge cases — knowing yours is the actual leverage.