Resistance isn't a single problem with a single answer — it's four distinct problems each requiring different responses. This one-pager helps managers recognize which type they're facing and respond with the words that actually land.

What's inside

Four resistance archetypes (Job Security Worrier, Quality Skeptic, Privacy Concerned, Past-Failure Cynic) with how to spot each one, what to say, and what to avoid. Bookmark for the next 1:1.

How to use it

  1. Read it once end-to-end before applying anything. Context matters more than tactics.
  2. Pick one thing to act on this week. Resources only create value through application.
  3. Note your edits and questions. The margins are where your own thinking takes shape.